Google has made some major changes over the past few months due to the FTC cracking down on boisterous income claims, Hype Advertising and flat out illegitimate advertisers taking advantage of the freedom that Google Offers the savvy Adwords user.

Loyal Google Customers have been up in arms about the so called ?Google Slap?. Folks who had been spending in upwards of $100,000 per month simply were shut down. Why? Well, it?s because of a number of things, The first being relevancy.

Keywords must match the ad copy that the advertiser is using to lure eye balls. The ad copy then in turn must match the landing page or website. If what is promised in the ad doesn?t match up with what is on the page behind the clickable link, it?s not relevant and this is one reason for the?Smack Down?.

Thousands upon thousands of folks across the globe have been shut down and their lead flow and business has taken a huge hit or has it. Savvy Marketers like myself were not effected by the ?Slap?. You know why? Because of SEO. You may be saying, ?What?? Yep, those who had taken the time to learn how to position themselves in the Organic Search part of Google, were not affected. Good content that is SEO friendly and ranks at the top of the page gets almost 20 times more traffic than the #1 spot on Google. Here is the BEST part about it, it?s free.

Let me go over the differences between :

Pay Per Click:

1. Costs Lots of Money

2. ($.03-$20.00) Per Click

3. Others Can knock you off by bidding higher

4. Gain Instant Traffic

5. Forces You To Optimize For Conversions

SEO:

1.The Traffic is Free

2.You Can Rank High ForValue Keywords

3. Difficult for someone to take over your postion

4. Passive, Ongoing Traffic

5. Way More Traffic Than PPC

OK, now that we have gone over the pro?s and con?s. Which do you think you would rather roll in? Well the answer is both. You see if the people who knew anything about anything about Adwords were savvy enough, they would know that their money keywords in Adwords can be taken over to the organic side via SEO.

If you already know that a keyword is pullling traffic and conversions on paid search, you know there is a market for it, so why not create some KILLER content and own the #1, #2, #3 Spots in the organic listing. For those of you who don?t know what Organic is, it?s the results that come up on the left side of Google when you query something.

If you want to play on the Adwords Platform these days, you must have a content filled landing page meaning, use a wordpress blog? This is a big tip and if your any kind of expert, you would have to agree. What is great about the Slap is it removed all of the sleezy advertisers and is going to make the Adwords Platform a much friendlier place for it?s end users.

In Conclusion, Adwords is great is you have money to spend and want to get quick traffic. SEO is more of a long term approach, drives more high quality traffic, and requires you to be able to create content via, video, article, press release, etc.

Peace and Elbow Greace,

Josh Boxer

I almost cried! In fact, maybe I did cry, I actually don’t remember. But, if I didn’t cry then I was definitely cursing under my breath and plotting ways to destroy Google, which isn’t very typical behavior for a grown Mormon man living in Utah. You see, I was very excited when I had finally launched my website selling my very first digital product. I went through the normal routine for Google AdWords and gladly decided to start my keyword bids at 30 cents per click.

The first couple of days of advertising went pretty well and I started to make some sales from all of my efforts, but then disaster strikes! For almost all of my main keywords, Google slapped me and wanted $1, $2, $5, and $10 per click! Very frustrated and in a panic, I eventually decided to take my business to Yahoo and settled for a lot less traffic, but for around the same price per click.

Eventually, months after this whole event happened, I learned that there has been one common factor to the types of websites that had been affected by this famous slap. That common factor was that most of the sites affected had very little content. In my case, my site was a brand new one page sales letter, so Google decided to slap me. Supposedly Google doesn’t see a one page website as a very relevant, even if you are selling a product that solves all of your website visitors’ problems. Google wants to provide people their visitors with lots of great and relevant content, and in Google’s mind, one page isn’t going to accomplish this goal.

Now that I knew why Google decided to slap me and other people’s sites, I needed a solution. With my internet marketing know-how, I knew that there were probably just two simple things that I needed in order to undo my slap from Google. The first step was to set up a simple blog on my site and to start posting. The second step was to submit a sitemap to Google so that they would spider, index and rank my site more often.

Did the plan work? You bet it did! After a few weeks, Google started to spider, index and rank my blog posts very frequently since I was providing them with pages and pages of fresh content. The AdWords costs for that site returned to normal quickly, but now, I don’t even need to pay for AdWords. Since Google is spidering, indexing, and ranking my site, I am getting free Google traffic. Many of these visitors are turning into buyers. What I’m saying here is that if you fix a Google Slap, you will set up your site so that it starts getting free traffic. If you generate enough of this free traffic, you may not even need to worry about paying for it.

So, will this two step process fix any Google Slap? Well, for the most part it should. What Google really wants is to provide it’s users with the most relevant search results, and that goes for AdWords as well. If you take a look at the guidelines that Google has provided for AdWords, then you will discover that almost all of these guidelines revolve around the concepts of having relevant landing pages and a high quality site. You will learn that Google truly believes that “content is king.” If you abide by this concept as well, then Google will view your site as king.

Pinging can be an effortless task for one to complete, this act can help one notify numerous search engines that you have updated your content.

This web based service (ping server) accepts messages in a certain format. XML-RPC is a remote procedure call protocol which uses XML to encode its calls and HTTP as a transport mechanism. Basically this information is used to make a listing of blogs with updated content.

Many ping servers run their own blog search engines. There are a number of blog hosting sites you can use that will send out pings automatically.

For a number of resons I like to use wordpress. The first being that you can host your on blog which is very important, so that your content will never be deleted for whatever reason. The second being that you have the option to tell word press to send out pings after you content has been updated. WordPress also allows you to alter your ping list as well.

Of course you have the option to manually inform the ping server that you have updated your blog by going to their site and entering your blogs name and your unique URL.

PingOmatic is a very popular ping server you can use. When you add fresh content to your blog, send a ping over to PingOMatic and it sends out signals to a number of search engines letting them know that your blog has been updated. Its a good idea to find out which search engines have their own ping server.

This is a very powerful way to build creditable back links to your blog from the search engine. Some of which may have very high Google rank.

Here are a few things to remember when pinging

-It is important to only send out pings when you have updated your blog. Unnecessary pings will get you in trouble with Google.

-Be sure that you only send out pings when you have added fresh content. Do not ping every time you make a blog post.

-When pinging I would find the search engines that also have their own ping server. This way you can optimize your pings and in return receive more traffic to your web site.

-Keep notes of the search engines you are sending pings to. If you send repeat pings to servers you will be accused of spamming and you could possibly be blacklisted by Google.

Master the art of pinging and you will get more back links to your site and a higher page rank on Google. Backlinks are the backbone to getting our blogs ranked high. The more you can get the better.

Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to refer to your article (or section), or how you might send a link to your story in an e-mail message. Especially when they are used to link to individual postings, once a story is posted, the URL to it should be permanent, and never change ? hence called permalink.

A permalink is a URL that points to a specific blog (or forum) entry after the entry has passed from the front page into the blog archives. Because a permalink remains unchanged indefinitely, it is less susceptible to link rot. Most modern weblogging and content-syndication software systems, including WordPress, Movable Type, LiveJournal, RapidWeaver, Pivot and Blogger, support such links.

An entry in a blog with many entries is accessible from the site?s front page for only a short time. Visitors who store the URL for a particular entry often find upon their return that the desired content has been replaced by something new. Prominently posting permalinks is a method employed by bloggers to encourage visitors to store a more long-lived URL (the permalink) for reference.

Permalinks frequently consist of a string of characters which represent the date and time of posting, and an identifier which denotes the author who initially authored the item or its subject. Crucially, if an item is changed, renamed, or moved within the internal database, its permalink remains unaltered, as it functions as a magic cookie which references an internal database identifier. If an item is deleted altogether, its permalink can frequently not be reused.

Permalinks have subsequently been exploited for a number of innovations, including link tracing and link trackback in weblogs, and referring to specific weblog entries in RSS or Atom syndication streams.

Blogging software creators and blog hosting websites have not agreed on a standard format for permalink URLs. Some within the blogging community feel that standardization would lead to the practice of meta-information about articles being mined from the URLs themselves rather than an associated RSS stream or meta tags stored within the content.

Especially for the aspect of search engine optimization the transformation of the permalinks is important. The permalinks can be changed under WordPress here:

Settings

Search engine helps you to generate traffic, but consequently Search Engine Optimization is very complicated, which beginners and expert bloggers dismay in joining such a strategy for achieving traffic. Starting a wordpress by default is pretty suitable at letting search engines see what’s happening. Fortunately, there are wide varieties of plugins accessible to keep you attain a good ranking for your blog, lessen that the stress of typing the code of your blog to obtain results of the search engines.

Here are some very beneficial SEO plugins to help you build a better wordpress blog.

Redirection

In improving our wordpress blogs, we cannot avoid our permalinks to be broken. This happens when you make changes to an old post, or maybe in upgrading or improving your wordpress blog also when you make changes on your permalinks. These changes can break up your entire wordpress blog.

Ill explain what really happens behind these changes, each post has its own URL this is what we call permalinks. When it is broken, those visitors won’t find your blog post. The redirection plugin helps you to redirect the visitors to follow the new permalink. So that your traffic will work efficiently.

features include by John Godley:

* 404 error monitoring – captures a log of 404 errors and allows you to easily map these to 301 redirects

* Custom ‘pass-through’ redirections allowing you to pass a URL through to another page, file, or website.

* Full logs for all redirected URLs

* All URLs can be redirected, not just ones that don’t exist

* Redirection methods – redirect based upon login status, redirect to random pages, redirect based upon the referrer!

Existing features include:

* Automatically add a 301 redirection when a post’s URL changes

* Manually add 301, 302, and 307 redirections for a WordPress post, or for any other file

* Full regular expression support

* Apache .htaccess is not required – works entirely inside WordPress

* Strip or add www to all your WordPress pages * Redirect index.php, index.html, and index.htm access

* Redirection statistics telling you how many times a redirection has occurred, when it last happened, who tried to do it, and where they found your URL

* Fully localized

Robots Meta

Robots Meta plugin allows you to do is to point specifically to the search engines which sections of your blog to crawl. This means that you’ll gain more respect from search engines, and likewise more traffic.

This plugin by Joost De Valk makes it possible to:

Prevent indexing of your search result pages, while still allowing the search engines to follow the links on them, by adding noindex,follow robots meta tags.

* Disallow indexing of subpages to your homepage, category pages, author pages and tag pages, to prevent duplicate content.

* Prevent indexing of your login, register and admin pages by adding noindex robots meta tags.

* Add noodp an noydir meta robots tags, allowing you to opt out of DMOZ and Yahoo! Directory descriptions.

* Prevent Yahoo! and Google from indexing your feeds by adding a meta tag to their head-section.

* Prevent indexing of just your comment feeds.

* Disable author and date-based archives.

* Prevent attachment pages from ranking in the search results over your articles.

* Enforce a trailing slash on archives.

* Edit your .htaccess and your robots.txt from within WordPress.

* Assign robots meta tags to individual posts

Blog SEO is one of the most effective way to build automated traffic to your blog. You might have learn some basic SEO strategy, but have you heard that blog has a very different way that allows you to get your blog on the first page very quick and easy.

Most blogger will rush to build backlinks, but they will discover ranking is hard and struggling because they have forgotten to do some

Keyword research is the process of investigation and optimization of specific queries and keywords people type in search engines. Doing effective keyword research, you can always find the quality and options for the production of action research, thereby creating a huge competitive advantage. As can be seen everywhere on the Internet, and in many forums, keyword research is very important if you want your site to rank well and prosper. Keyword research is essential to identify the needs of prospects. Keyword research is the first task of optimizing your site and marketing, pay per click.

One best place to search engines search keywords themselves.? keyword search can be a complicated process and there are good ways to make their search keywords and wrong ways to do so. But the good news is that with patience and practice you can master this technique for the successful marketing of research and earnings growth of your business. Keyword research determines which keywords you should focus on the use of SEO. Most people think they know what they need to target keywords. The instinct can be a great resource, but can be misleading and are often not enough.

The first thing to do before you begin your search is to choose the words you want to study. How do I find keywords? The first step is to understand what will be the theme of your site. If the site is independent, then all keywords must be based on a machine. Keywords and how often they sought as a competition, because these words are a big problem for those looking for certain keywords. If you are article marketing, blogging, SEO, PPC advertising or other marketing on the Internet exclusively to generate unlimited traffic to your site can succeed without a thorough keyword research. Research is important that the correct template on your site to be indexed by search engines, and in return you get a lot of traffic from them.

If you do keyword research it revels the movement? of poor quality. Usually, a combination of both? makes sales and profits would suffer. People look for products that you can never find your site. In essence, you lose the potential of the site. If you want your site to succeed, keyword research is essential! When you find new keywords to search for keywords, the author of the content of your site, very focused on them. When you do this is to ensure that the content is very important to your audience and be rewarded with higher search engines and visitors are in the SERPs results.

The internet is always open and therefore always allowing you the opportunity to connect with potential customers. In addition, new online tools for marketing and sales tools are always emerging. However, corporate?blogging, while not altogether new, is one of the most valuable.

Here are just some of the benefits of a business blog.

SEO

For the most part, site content rarely gets updated unless you add a new product or rewrite the copy. Since?search engine spiders love new information and pages this poses a major problem. However, this can be avoided by utilizing and maintaining an on-site?blog. Since?blogs assign each post an individual URL address, you can add new pages to your site each time you post a?blog. In addition, by taking the time to create a focused blog you can incorporate:

• Outgoing links
• Targeted keywords
• Relevant titles

By filling your?blogs with useful,?search engine friendly information, your site stands a very good chance of ranking well. The more you update, the more spiders will crawl them!

Interaction with Customer Base

Normally, most communication between businesses and the public is through slick advertising or boring press releases. A?blog allows your company to have a personality and talk to customers and prospects in a more casual environment about your industry and products. The?blog posts should not read as sales pitches but instead as helpful information that the reader will find worthwhile.

Most?blogs offer you the option of enabling a “comments” field where readers can give you instant feedback on what you posted. If your visitors find your posts to be informational and entertaining, not only will they be more inclined to come back, but you will have an inexpensive way to get to know your readers better. In addition, by quickly and intelligently responding to their posts, you can show potential customers that you are interested in their opinion, as well as show them that your company is quick to respond.

Free Promotion

If you invest the time and energy into creating a helpful and?interesting blog, readers should take notice. Building an audience will create buzz and positive word-of-mouth?advertising. Interesting posts could also pay off with links from other?blogs as they will reference your company in other posts. Getting linked to other?blogs will also help your?SEO ranking!

The best part is?blogs are easy to create and maintain. Livejournal and Posterous are two that have a quick sign-up process and a speedy interface to add whatever blog you wish to write. If writing and propagating your own blog is not your cup of tea, there are companies, such as TheeDesign Studios who will assist you. Either way, it’s time to connect with your public, and blogs are just the way to do so.

?

?

Business is all about networking, right? Plus, you likely know that you need to get some links to your website to build traffic. Since you’re a pro blogger, of course the first place you look for those much needed links is the blogosphere.

However, some manners are in order when it comes to posting comments and linking to your blog from other blogs.

It comes down to common courtesy. We’ve all heard the ‘golden rule’, right? Do unto others and all that jazz? The goal is for us to get a much needed backlink to our website, that’s true. But that’s not all we want. Spammy backlinks can be obtained pretty easily. There’s even software out there that will blast your links to a million different blog posts comment areas. But it’s not really what we want or need.

I’ll tell you one reason why.

Before even thinking about the other guy’s blog, and common courtesy, let’s consider your overall professional appearance. Think of your backlink campaign as one big press release for a minute. If you were blasting a press release to the major news networks today, you would want to present a super professional appearance right? You would want the world to see you as the undisputed expert in your field, professional, classy, the very best. Right?

Then why would you use a different approach and spam your link across the blogosphere? Making you and your website (translate: your company) look cheesy and unprofessional? If you knew that was the way the world perceived you and your business, you probably would have thought twice about it before you used a link blaster and posted your link to a million spam blogs. The problem is that many businesses and many bloggers don’t think the internet is part of ‘the real world’. They don’t stop and think about the fact that their actions on the web can have the same negative impact that they would have in the real world when it comes to cheesy and sleezy promotion tactics.

Nope, the internet is different in their eyes. They only know they need a bunch of links. It’s not important to them to build an overall web persona. PR is not a concern. But it should be. Because the web is no different than any other advertising medium. People are people, and if they read crappy comments that make you and your company look bad, they are not going to do business with you.

Now, let’s also consider the other blogs out there and some basic manners. In the real world, that is the one that doesn’t have a keyboard attached to it, you need to have some etiquette when it comes to business networking, right?

For example, if you are a member of the local rotary club, you don’t walk into the meeting each week shouting, “Make $5,000 every day using my secret methods”!

Do you?

No. You network. You shake everyone’s hand and say hello. You get into conversations and have intelligent discussions. You add something to the group as a whole. When asked, you give your expert advice and opinions and you build new relationships that turn into new client relationships.

So why would you do it any differently online?

When working on links from other blogs and other business communities, have the same manners you would if you were in that rotary club meeting. Be a contributing part of the conversation. Get involved and work on your professional appearance at the same time. Post relevant comments to the current discussion. Don’t interrupt like a thirty second commercial break, changing the topic so that you can promote your new product or service. Stay on topic and contribute something useful.

It’s o.k. if you don’t agree with someone. Good debate can be good for business. Some people will agree with you and visit your site based on your professional opinions. But only if your argument is written professionally and with some class. Stay out of name calling sessions and stay away from labels. Don’t call anyone an idiot or a moron. In the end, you end up looking like one.

Your comments are mini press releases. They are little road signs showing how professional you are. Or how unprofessional you are. Your public appearance is up to you. So have some courtesy when posting your comments. It will make the difference when it comes to how successful your linking campaigns are.